• Location: Atlanta, Georgia
• Industry: B2B
• Attendance: 18,000
• Audience: Customers, Partners, Employees, Industry Press and Analysts
• Elements: 10,000 Seat Keynote Theater, 596,000 Sq. Foot Exhibit Show Floor, 18- 300 Seat Presentation Theaters, Industry Press Conference, 12,000 Seat Concert with John Mayer, Executive Program with guest speaker Colin Powell
• Sustainability: Scaled Events Replicated in Vienna for 8,000 and Japan for 2,000.

Tasked to support an internal marketing and creative team i4D co-designed all aspects of this large global pipeline acceleration event. Managing several events within the event the team developed a creative strategy that included dynamic keynotes, technology demos, partner logistics, event branding, message alignment, attendee logistics, and entertainment. Working in a challenging environment the team developed a logistical and engineering approach to transform the GWCC, Philips Arena, and multiple support venues with on-brand messaging, scenery, staging, and production support.

• 3 Miles of Lighting Truss
• 800 Rigging Motors
• 1500 Rigging Attachment Points
• 3200 Lighting Instruments
• 26 4:3 Video Projection Surfaces
• 4 Wide Format Video Projection Surfaces
• 60 Digital Video Projectors
• 180 Transport Trucks
• 185 Person Production Crew

• Location: HP Pavilion – San Jose, CA
• Industry: Sports Marketing
• Attendance: Estimated 50,000 General Public
• Audience: 500 Invited Guests (Customers, Partners, and Employees)
• Elements: Hospitality Suites (3), Court, Concourse, Press Center, Vehicle, and Exterior Venue Branding, Public Photo Op Booth, Citywide Advertising, Local Office Support and Branding, Project Management
• Sustainability: Estimated over 250,000 Public Impressions Over a One Month Period

Called upon for its expertise in custom fabrication and execution i4D worked closely with Bright Street Studios and corporate sports and marketing heavyweights The Works London to transform the city of San Jose and its premier sports and entertainment facility into a unique SAP experience. As title sponsor SAP looked to raise the bar and create an experience unlike any other on the professional tour. This called for out of the box thinking and a departure from conventional branding properties. Everything was designed and purpose built to showcase the SAP brand and enhance the existing venue. The end result was an arena that was unmistakably SAP with a level of fit and finish that appeared to be part of the building and not an event specific installation.

• 400 City Banners - Fabricated, Deployed, and Stored
• 6 Custom Fabricated Illuminated Inflatables
• 36,000 Square Feet of Grand Format Printing
• 30 Furniture Grade Cabinets and Displays - Fabricated, Deployed, and Stored
• 24 Hour Installation Period

• Location: Grand Wailea Resort, Hotel, and Spa - Maui, Hawaii
• Industry: Incentive Award Trip
• Attendance: 1,000 (Winners and Families)
• Audience: Top Sales, Service and Support Staff
• Elements: Opening Outdoor Reception, Keynote Address, VIP Dinners w/ Jose Feliciano, Gala Banquet, Closing Concert w/ Stevie Nicks
• Sustainability: Post-Event Photo Website and Motivational Video

"When the best of the best gather to celebrate the amazing achievements of the past year, an event that equals or exceeds their performance is expected." That was the assignment, and that was the result. Over a four-day period the attendees of this one of a kind conference were treated to world-class service, cuisine, activities, and entertainment. i4D and local DMC Weil and Associates worked hand in hand with the Grand Wailea to design and execute a program that not only complimented but reinforced the hotel's signature Five Diamond service. To continue the theme of world class service, upon returning home attendees were greeted with a personal link to a custom built photo website and were able to immediately share their experience with friends, families, and colleagues.

• 30 Tons of Ocean Freight Shipped from the Mainland and Inter-Island
• 600 In Room Televisions Tuned Daily to Greet Attendees with a Multimedia Recap of the Day
• 926 Unique Visitors to Post Event Photo Website
• 24,000 Photos Downloaded and Shared

• Location: Baltimore, Chicago, New York, Palo Alto
• Industry: B2B
• Attendance: > 150 per city
• Audience: VIP Customers and Partners
• Elements: Tour Logistics, Signage and Collateral Branding, Custom Staging and A/V Support, Speech Support, Photo Opportunity with on Brand Photo Souvenir
• Sustainability: Continuity Provided via Touring Production Package and Supporting Content Replication

Bringing together VIP customers and top corporate executives is often a logistical challenge. Taking it to the streets quickly became the inspiration for this multi city, multi venue series of events. With a customer base extending from coast to coast, and a home office somewhere in the middle of it all, four strategic venues were selected in four major metropolitan cities. With no two venues alike, a flexible, adaptable, and transportable design was implemented to support celebrity speakers Cal Riken, Jr. Peter Ueberroth, and Bob Costas. Messaging was developed to provide a common thread along with custom properties and media to showcase a consistent brand. Tasteful décor and exceptional cuisine were added to ice the cake. As a special feature every guest was afforded the unique opportunity to meet and be photographed with the celebrity speaker. To maintain the momentum, guests were presented at the end of the evening with a framed print of their moment with the star. This keepsake served as a reminder of the wonderful evening and SAP's comittment to excellence and customer service.